When it comes to clinic interior fitouts Brisbane practitioners can find themselves with many stressful and expensive business decisions to make.
This is especially the case for those fitting out a healthcare facility for the first time. Knowing which elements will generate the most return on investment for a practice, while creating a practically functional and uplifting environment for staff and patients alike, can help to eliminate some of those risks and make the project a far more exciting and enjoyable experience.
Tip #1: When planning health clinic interior fitouts Brisbane practitioners should never skimp on the quality of the reception area
Although we’d all like to think that patients are attracted to a practice solely by the skill of the practitioner, the reality is that the aesthetics of a surgery often play a greater role in attracting and retaining clientele than many healthcare professionals would care to admit. The fitout of your facility speaks to people on a nonverbal level, sending perceptions to your patients about how much you care for their wellbeing as well as creating underlying impressions about the level of medical or technical expertise they can expect to receive from you in treatment.
When choosing the design and decor for clinic interior fitouts in Brisbane, health providers should be aware that the reception area in particular can impact heavily on the psychology of clients. What they see, smell and hear can determine whether they feel relaxed in your environment and attracted to return to your practice regularly or whether they feel apprehensive and more resistant to adopting your treatment recommendations. For this reason it’s advisable not to skimp on using higher quality finishes in your reception and waiting room areas, and it’s essential that you pay attention to finishing touches and details. Provide plenty of storage to minimise the amount of clutter that is visible to patients and ensure everything has a place. Your waiting room should offer plenty of amenities, and accommodate patients with high quality, comfortable and cleanable upholstered seating. Commercial grade fabrics are a must for withstanding the constant abrasion of patient flow.
Although the cost of using a professional designer and high quality materials for this area does up the overall outlay, research from environmental psychology has shown that by increasing the aesthetic quality of their interior fitouts Brisbane clinicians stand to reap a greater financial return over the long term compared to clinics who choose not to invest in this area.
Tip #2: Consider using light and colour to strategically enhance patient response
Before proceding past the planning stages of their interior fitouts Brisbane healthcare professionals should think carefully about how they will introduce natural light. Fluorescent light can make an environment feel cold and clinical whereas natural light can help to relax patients. One way to introduce more natural lighting into treatment rooms is to strategically locate them on the edges of your floor plan with proximity to windows. Varying the light levels in different areas of the practice can also be an effective design feature. It works to have a progression from subdued lighting in the reception areas, creating a feeling of warmth and relaxation, to brighter lighting in clinical rooms where hygiene and attention to detail is critical.
The use of colour is just as critical as effective lighting. Clients can respond differently to colour depending on their demographic, so it’s important to understand who your target market is and choose a colour palette for your fitout that will make them feel like they have come to the right place. An older, more affluent customer base is likely to feel more comfortable in a clinic bathed in neutral tones with sparing use of colour and more natural textures and finishes. Conversely, younger families and people in the lower socioeconomic brackets tend to prefer brighter colours. If planning to use stronger colours it is best to use neutrals throughout the clinic and then introduce accent colours through feature walls, artwork or even colourful fabric panels. Regardless of the target demographic, when undertaking interior fitouts Brisbane health professionals should avoid blanketing their surgery in the same colour throughout.
Another important consideration in choosing colours and textures for a fit out is to match them to the location of the practice. For inner city interior fitouts Brisbane clinics could be upgraded with an edgy industrial look that befits their locale, while rural practices in suburbs like Samford would be more aligned with using nature tones. A surgery in a seaside suburb such as Redcliffe or Cleveland could reference the sand and sea in their palette.
Tip #3: Failing to provide adequate measures to control noise and odours will drive clients away
No patient wants to worry that their private consultation will be overheard in the waiting room, nor be bombarded by constant background noise from the reception area while undergoing their treatment. When creating a quality interior fitout Brisbane businesses must ensure that adequate soundproofing for auditory privacy is in place. Using white noise can help to provide a level of discretion for conversations and phone calls. Smooth, glossy surfaces tend to be sound-reflective so using a combination of layered textures will not only help to minimise poor acoustics, but will also add visual appeal and interest to the space.
When it comes to the choice of flooring for clinic interior fitouts in Brisbane most businesses will find that carpet tiles are a good choice for the public areas. Not only are they hardwearing, resistant to tracking, and easily replaced when damaged but they also serve to quieten the sounds of foot traffic. Timber look commercial vinyl boards laid on a cement base are another good alternative that works with our subtropical lifestyle. Unlike natural or floating timber floors, vinyl floorboards can offer the natural warmth of timber without bouncing footfall noise throughout corridors and waiting rooms. In clinical areas a darker toned full thickness sheet vinyl flooring, coved at the edges for cleanliness, would also be ideal.
Tip #4: Plan to maximise and balance space for added profitability
Effective space planning can make all the difference to the functionality and ultimately the profitability of a health clinic. A streamlined reception area sends patients a clear message of order and attention to detail. When designing their clinic interior fitouts Brisbane healthcare professionals should therefore aim to include plenty of storage facilities to keep the clutter of patient files and paperwork out of view. You could consider using vertical surfaces to maximise the storage space in this area.
Consulting and treatment rooms also need to be spacious enough to allow for access and storage of specialised equipment without being too cavernous and impersonal. Hallways need to be at least 1.2m wide in order to allow 2 people to pass each other comfortably while carrying trays or equipment. Waiting rooms should allow enough space for a person to stretch out their legs without hindering the flow of traffic.
By following these four key design principles for interior fitouts Brisbane clinics can maximise their profit and provide a welcoming setting that boosts client treatment compliance and satisfaction.
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Looking to create a professional interior fit out for your practice? A&S Projects can offer expert advice on regulatory requirements and the confidence that in 15 years of business we have delivered 100% of projects on time. Call us now for a free consultation and quote.Call 0418 877 197